In order to improve your website and understand your customers better, it is important to have information that will help you to show what you can do better. By using statistics, you will get important information that can help you make the right decisions for your company.
A straight forward and cost-free way to understand your customers and visitors is by using Google Analytics. Google Analytics is a handy tool that helps you learn more about your visitors, it gives you vital statistics in order for you to make the right decisions and evaluate your investments. In order to achieve your goal conversion you need information that shows that you are on the right path. By conversion goals we mean, for example, the customer buys something, contacts you by email or phone, downloads a PDF file from your website or signs up to your newsletter. Since 92% of all traffic from Google comes from the first page of search results, it is extremely important that you optimize your website for Internet users to be able to find you.
Google Analytics is grouped into five sections:
- Real time
- Target group
- Traffic sources
These five sections will help you understand and analyze your company by how your visitors and customers are acting on your website. If your company has invested in an online campaign to bring more customers to the website it is easy to see if the venture was successful or not by viewing if you reached your KPI (key performance indicator) in the ‘Acquisition’ section. The statistics from Google Analytics will help you understand what works and what can be done better. You can also receive statistics from transactions, e-commerce, and event tracking, for example, when visitors click on the “like” button or click on a video, these events can be tracked by the analysis tool in the settings menu. The picture below shows how it might look when you want to see how many visitors you have and how long each visitor spends time on your site.
Here is a great visual walk-through of some of the above mentioned features by Vertical Response:
To make your website more SEO friendly, it is important that it is well optimized. On Page Speed Insights, you can measure the speed and performance to see if your website is fast enough. If your site is too slow, there is a risk that you will lose potential customers because 40% of internet users leave a site if it takes longer than 3 seconds to load. Also if you want to keep yourself updated on what trends that are popular, you can click here to go to google.com/trends.
Think about how you choose to use statistics from Google Analytics to improve your website. Optimizing the page to make it easier for the “customer to become a customer” is important for your website to become successful. If you have additional questions or concerns about how to use statistics and how Google Analytics works contact us or leave a comment and we will help you.
This blog sums up the Digitalakademin’s second lesson on how to use analytics in digital marketing.