written by Aleksandar Debeljak
To be SEO friendly is a big priority for many companies. But it does not always have to cost money to be on top. In this blog I will write about free tools from Google that will help your company reach more people on the Internet. They do not necessarily raise your SEO rankings directly, but if you use them with the inbound marketing approach and work according to their content, you have every opportunity to grow and streamline your business.
Google Search Console
This service helps you keep track of the location of your site in the search results. By registering for Google Search Console, you get a better understanding of how to improve and optimize your site to appear high up in search results. Whether you are a beginner or have experience, it is smart to use Google Search Console. Discover how your site appears in the search results, for example, which search queries made your site appear in the results? Which sites link back to your website? Does your mobile website receive a high rank when users search via mobile devices? By being able to answer all these questions, you have an overview of what is going well and what could be improved for your website to achieve success.
Google Mobile-Friendly Test is part of Google Search Console. This is one of the most important free to use tools, because it shows whether your website is mobile friendly or not. The mobile market has grown tremendously and is today the largest platform where people choose to search for information. Nearly 60% of all Google searches are coming from mobile devices, therefore it is essential that your website is designed for the mobile market. By using Google’s free mobile test, you can easily find out if your website is suitable or if you need to update it for phones and tablets.
We recommend paying attention to the tools of html improvements, links to your sites, and sitemaps.
Google PageSpeed Insights
This tool gives you information about how fast your website is and what can be improved to make the website quicker. When you get the results from Google PageSpeed Insights, it will show what should be corrected and what can be corrected. The tool also gives you suggestions on how you can fix the problems that lower the speed of your site.
This is one of the most important free tools that Google provides. When you run your own website, it is important that you know what kind of visitors that your website attracts. Using Google Analytics gives you information and statistics, for example, who, where and how long your visitors spend their time on your website. To improve your website and attract more people, it is important that you have the statistics and information from Google Analytics, it gives you a picture of what can be done better.
If your company wants to start a campaign, you can easily customize it by using the Campaign URL Builder. The statistics from Google Analytics show how effective your campaign is and from where, for example, newsletters or mobile app, your new visitors have chosen to click on your promotional offer.
We recommend looking at these statistics of new and returning customers, benchmarking and acquisition channels.
Google Keyword Planner
If you want to create a Google Adwords campaign, Google Keyword Planner is an important tool for creating an effective campaign that gives your company positive results. It can be difficult to find a keyword that works for your new campaign, therefore it is essential that you get the right help to succeed. Keyword Planner gives you suggestions on which new keywords that can be effective.
If you run an existing campaign, it can also give you suggestions for additional keywords. See the previous statistics and get traffic forecasts that can display expected clicks and conversions. It can also show the expected results of a keyword list, depending on the size of the bid and the budget. If you have a limited budget for how much you want to invest in your campaign, these forecasts can be helpful when deciding how much you want to invest.
Google Trends shows you what’s popular on the internet and what people are searching for. You can, for example see which articles, YouTube videos and Google searches that are popular right now in Sweden, you can also see these trends in other countries. If you start blogging it can be a good idea to see what’s popular to attract more visitors to your blog.
Google My Business
With Google My Business, you have better chance to be seen online locally. If you use Google My Business it shows your business not only as a link, on the right side from the search results, but also you can see your company’s contact information. Everything from your address, telephone number, company logo, business hours and even a picture of your workplace can be found. All this information will help your company to be considered a serious business and you have a greater chance of being contacted by more customers.
Don’t forget to use the same address and phone number on all your digital channels so that Googlebot (Google’s web crawler) can easily verify your information.
The picture below shows how your website appears on a Google search using Google My Business.
Google Alerts can help you keep track of your competitors and what they do. By following your competitors through Google Alerts, you can get a good overview of how they work and what channels they use. This information can also help your business to focus on the right things in your own market. You will be notified immediately when your competitors are mentioned online. One tip is that you follow the three or four highest ranked competitors.
If your company is good enough, you can get the chance to be mentioned by other competitors and get a backlink to your website. Appearing on sites other than your own is important, because it will help your business to establish link building techniques and get the same attention as your main competitors.
Google Spreadsheets make it easy for you to keep track of your data through charts and graphs. Sometimes it’s best to return to basics, especially if you are new to SEO and want to keep track of what you do. The spreadsheet helps you keep track of your SEO related tasks such as creating a calendar for your blog posts and track links to your site and where they come from. If you work in a group, it is easy to share your data with the rest of your colleagues.
Instead of constantly sending email to all your colleagues, it is easier to create a spreadsheet and sharing the information there. You can also edit the information and collect everything in one place.
With Google Docs, you will not have to think about saving all your work all the time because it is automatically saved, regardless of whether your computer would suddenly stop working. This free tool works on both PCs and tablets, all you need is a Google account. If you work in a group, it is easy to access each other’s documents, for example, live editing or posting comments on their work. It is also possible to convert Word files to Google Docs and vice versa. To get started with Google Docs, you only need to open your browser or download the mobile app. Smart, easy and convenient.
With Google Chrome, there are many different plugins and extensions that will help you simplify your browsing experience. An example of an effective plugin is SEOquake that shows you information about the websites you’re on, for example, how popular it is and how mobile friendly the website is. Evernote is another effective tool that helps you easily cut and paste information and save everything in one place, it acts as a notepad. Google Chrome also allows you to test if your website is responsive to various mobile phones.
Everyone knows about Youtube, but it is an excellent tool to use if you want to create video-related content. Youtube can be an important factor in SEO because Youtube videos often rank high on Google search results. Sometimes it may be a good idea to create visual content, statistics show that searches for the word “how” on Youtube increased by 70% from the previous year. Therefore it may be worth investing in, for example video marketing blogs instead of text based content, thus you can reach out to a new audience.
Remember that it does not always have to cost money when you make an investment. There are many excellent free tools to make use of that are available online. Which Google tools does your company use and how do you work with them?