We focus on generating quality leads through content marketing, search engine optimization (SEO), and social media.
The quality content that we deliver will help build trust and credibility to attract, convert and retain a lead.
Our Inbound Marketing Competencies
Thorough strategies, UX and analytics are a few resources we use to help your business build a deeper relationship with your customers.
Content marketing, SEO, social media, web design and other marketing communications that keep customers engaging with your business.
From interactive workshops, coaching services and articles from industry experts to help you to increase your knowledge and stay informed.
Enhance Your Marketing Knowledge With Our Tips
10 tips for growing your e-commerce site
With these tips, it will make your e-commerce more effective and grow. photo by Pexels.com written by Aleksandar Debeljak More and more people today choose to buy goods online. Therefore, many companies are investing in an e-commerce site where they can sell their products. E-commerce sales amounted to just over 1.9 trillion dollars in 2016, the figure is expected to double by 2020. For smaller businesses it can be difficult to get into the huge e-commerce market. But do not give up! There are many tips to help you sell through and streamline your e-commerce. Keep in mind that any strategy you choose to take that it should deliver a smooth and seamless experience for your customers. 1. Have a content marketing strategy ready before you start To attract customers you need content on your page that is relevant to what the visitor or customer is looking for. Think about creating a smart strategy and content that appeals to your audience. Make sure you set the the right expectations for your content and review the appropriate metrics to make sure you are meeting your goals. 2. Upsell and cross sell your products For instance, if you sell computers, it’s important that you give the customer different suggestions on what might be best for them. Price plays a big part for most when shopping, so it’s important to explain why buying a more expensive product is better. Upsell is a strategy to get the customer to spend more money. Keep in mind, however, that you do not always need to try to sell the most expensive goods to the customer. Depending on what they want to use the computer for, it is important that you provide them with relevant products. For example, if they just want to surf the web and check their email, you can give them suggestions on the cheapest computers. But if they want to do video editing, streaming or playing games instead, you need to show them computers at a higher price range. When the customer is about to or decided to purchase a computer, it is important that you show them additional products that they might need in connection with the computer. For example, it could be a computer screen, mouse or keyboard. This is called cross selling, it is a strategy where you try to get the customer to buy additional products that are relevant to what they want to buy. These strategies make up more than a third of Amazon’s total revenue. Therefore it is worth investing in. 3. Get rid of abandoned shopping carts A common issue with e-commerce sites is that many visitors who add items to their cart abandon it. To overcome this, there are various solutions that allow you to reduce the number of abandoned shopping carts. A smart way is to send out an email to them to remind them that they were close to buying something. In order to get them to follow up their purchases, it might be good to give them a discount code to get the deal through. Another way is to use an A/B test. You have several variants of the same web page to test which one works best. This is a smart way to find out what your customers like and what needs to be removed. It is an effective way of converting visitors into customers. Image Source: ConversionXL 4. Create a unique email marketing campaign When sending emails to your customers, it’s important that it’s personal and unique to get their attention. Content marketing not only helps you create content on your website, it is also a healthy strategy to use when creating newsletters for your customers. 5. Invest in user generated content User generated content is a perfect way to connect with your customers. It also gives your company free exposure from real, unpaid customers who enjoy your product. Statistics show that user-generated content is very effective, in social media only, 68% of users between the ages of 18-24 believed it affected their purchase decisions. 6. Give your loyal customers rewards Reward your most loyal customers with discounts and special offers. Show that you appreciate their loyalty. This is a great way to gain and maintain loyal customers. 7. Use video content to show your products An effective way of displaying a product is by using video. Video content can give your business more customers. Statistics show that 73% of visitors are more likely to buy a product after they watched a video. Additionally, statistics showed that 96% of customers felt that video content helped them make a purchase decision. 8. Make an effort to be seen on different social media It is important to try to see which platform works best for your company. Your company may not have many Facebook followers, but it may still be worth having a presence there because there is a chance that you will find a loyal customer. In retrospect, it may be worth skipping some social platforms because it simply is not worth your time. 9. Create your own content This relates to my first tip – by creating unique content, you not only distinguish yourself from other sites, but your visitors will also appreciate the meaningful information you share. An excellent way to create your own content is by blogging, podcasts, ebooks and video. 10. Optimize your e-commerce for mobile users Keep in mind that your e-commerce needs to be optimized for mobile phones and tablets. Google announced that more people searched online via mobile and tablets than on standard desktop computers in 2015. The average order value via the mobile market increased by 15% between 2014-2015. Conclusion To ensure that your e-commerce site stays consistent on bringing traffic to your site – it’s important to understand what your customers want to see from you. It is also good to experiment with strategies and technology that can improve the overall experience and process in which you do things. By following these tips it will give you a better chance to boost your e-commerce and grow your business. Does your company use any of these tips or do you have any additional tips that will be helpful? Share it with us in the comments below.
How A Buyer Persona Can Improve Your Marketing Campaigns
Learn how to gain a deep understanding of your customers and communicate with them more effectively through a buyer persona. photo by Visual Hunt written by Derrick English Jr. Can you really create content and promote your business without knowing exactly who your customers are? Being able to know and understand who buys or will buy your products or services is necessary to help you be more effective and maximize the return on investments (ROI) from your marketing campaigns. Your customers have many resources at their disposal before they make a purchase decision. To distinguish yourself and connect with them, it is important to create more personalized communication geared towards them. What is needed to gain a deep understanding of your customers that allows for you to create quality, engaging content that resonates with them? The answer is a buyer persona. What is a buyer persona? HubSpot defines buyer personas as “fictional, generalized representations of your ideal customers“. To be successful in your marketing campaigns, you must be able to form a deep understanding of your customers. Majority of small businesses fall short because they feel that since they created a business to solve a problem that was in the market they obviously know what their targeted audience wants. The problem with that thought is that information about target audiences is insufficient, because they usually group all demographics into one group. Have you heard the saying “do not put all your eggs into one basket”, because we all live different lifestyles and basing your assumptions on limited information can dilute your brand. Image Source: Visual Hunt A buyer persona will give you the ability to put yourself into the shoes of your customer so that you can have a better picture of every aspect of their life. Once you have this information on how your customers think and behave – this will allow you to be able to communicate with them more effectively. How to create a buyer persona? There are plenty of resources in the market to help you succeed in this task. It is always good to start off by using research from Google Analytics’ Audience Report, other insights and a competitor analysis to pinpoint who may fit in your targeted audience. Next speak with your existing customers and prospects, both good and bad ones, to get it right the first time. Depending on your business, there are plenty of elements and questions that you may consider, but to start of, your small business should focus on these main questions: Job title and industry – What field of work and job title does your persona has? Education – What level of education is your persona? Location – Where does your persona live and is it city or suburb? Age – How old is your persona? Gender – What is their gender? Interests – What are their interests (leisure pursuits)? Relationship status – What is their relationship status and do they have a family? Income level – What is the income range for your persona? Language – What languages does your persona speak? Goals and objective – What is the reasons why they need your product? Challenges – What concerns does your persona have about buying your product? Quote – What matters most to them? Make sure to use open-ended questions and follow them up with “why?” to truly understand (the people who you interview or survey) their goals, behaviors and challenges. Open-ended questions will provide better access to a person’s true feelings which is deep understanding information that you cannot get anywhere else. We recommend 5-7 interviews for your small business, but the more the merrier. Once you are done with the interviews and used the aggregated data to create your persona – make sure to give your persona a name and image to make your fictitious character feel real. How to use a buyer persona? Now that you have created an example profile of your buyer, you should have plenty of ammunition (information) to market to the right customers for the greatest level of success. Many successful brands like Apple, HubSpot, Seventeen Magazine, and P&G use buyer personas to create amazing engagement with their customers. Image Source: Visual Hunt For example: looking at the profile above, we know that the more miles Kyle can get per gallon of fuel, being able to speak on his phone hands-free, durability and extra space must be a part of the marketing content. We also know that it is better to reach him online at car review sites such as Edmunds.com and offline using print articles at recreational places. It is important to be where your persona hangs out at so that you can start and participate in conversations to build your relationship with them and update your persona when needed. This can be on social channels such as Facebook, LinkedIn, business network groups, the gym, coffee shops, etc. Remember that customers usually go through three stages of the buyer’s journey before making a purchase decision. The information from a buyer persona will help you to create appropriate content needed to fulfill their needs and desires at each stage. Conclusion By knowing how your customers think and behave, it will allow you to be able to communicate with them effectively which will help you to accelerate your growth. Having expectations that you will create great content without knowing who you are writing for will not appeal to your customers. But rather using a buyer persona to create marketing strategies based around your ideal customer will deliver strong results. A buyer persona is the special ingredient needed to deeply connect with your customers to build engagement, trust and loyalty. Let us know the outcomes of your marketing communication after using a buyer persona!
7 Compelling Reasons Why Your Small Business Should Blog
Appeal to your audience, increase your search rankings, stay relevant and competitive by creating quality blogs for your small business. photo by Pixabay written by Jasmin Oraa The challenges facing small businesses today are serious and hard to ignore. So much more for those who are just starting up and are considered new players. They are pressed for time, resources, and people that they tend to do away with strategies that they do not see as equally important, thus hurting their chances to compete with other small players or even the big ones. This sight is fairly common that maybe even you could be in a similar situation right now, it’s just that you haven’t noticed it. YES, YOU! – you who maybe constantly wondering why other small businesses are attracting more customers and traffic to their sites. You who may have already been comforted by the thought that your competitors might be working on a bigger budget than yours, to later find out that all this time – they are just simply blogging! Why Blog? 1) It Can Help Boost Your Site Ranking A blog, as a form of content, helps with search engine optimization (SEO). And as you might have heard through the expert’s grapevine, yes, search engine rankings care a lot about quality content. Oh – and keywords! No one dares forget the importance of keywords. How search engines’ algorithm works is that it crawls the web and builds an index, in order to come up with a ranked list of websites that they determined as the most relevant for the search user. But in order to be relevant, using specific and targeted keywords for your blogs is the key, otherwise it will be hard for search engines like Google to find you. Keep in mind then to use the language that your target audience speaks when composing a blog. However, relevance, does not only rely on keywords alone but also on how current your website is. And what better way to keep your site fresh and up-to-date than by blogging? Google search engine has an algorithm called Query Deserves Freshness (QDF) which checks for spikes of activity or current trends that could signify that a content is relevant and therefore is worthy to be ranked higher. If this is the case, you should be aware of what people are talking about and see if this is something that can be linked to your business. Do note however that noise eventually dies down decreasing your content’s relevance over time, so ensure to balance writing trending content topics with compounding posts or evergreeen articles that are long lasting and not time-bound. The image below shows the interest over time results for the search term ‘content marketing’ using Google Trends tool. The graph shows an upward trend indicating that there is an increasing interest for this specific topic, giving you an idea that this topic is an evergreen one. Test Google Trends yourself to see what interest your industry. In addition, when writing blogs you are actually building pages for your site. And as you build more pages, you are actually increasing your chances to be found and rank higher on search engines. It’s the same kind of scenario when engaging in networking, because you hand out your business cards to people you meet to help get your name out there as much as you can – with the goal of getting more and more referrals. And applying this to the marketing scenario, one more blog means one more indexed page which elicits one more opportunity to earn those quality backlinks and to rank for a keyword. 2) It Drives Traffic to Your Website Unless you are already a well-known brand or that the website visitor is already an existing customer, then there would be no reason for someone to search for your business name and go directly to your site. There should somehow be a mechanism set up where people can stumble upon your site and find out what your company has to offer, without feeling like they’ve been lured into a marketing trap. And a blog is one of the best mechanisms to get people to actually visit your site. In fact, based on statistics, companies that blog get 55% more website visitors and 97% more inbound links. This is because of the fact that people are constantly seeking for answers on the internet and a blog is one of the most reliable mediums where their specific questions get answered. In the image above from HubSpot, you can see that once companies have published 401+ blog posts in total, the inbound traffic to their website will literally double. With blogs, people will have more reason to check your site out and to read what you have to say about a certain topic. And if your content contains an original idea and is seen as a valuable resource, then blog writers will refer to your article through inbound links and readers will share your content which can help increase your site visitors. 3) It Helps with Lead Generation As blogs drive more traffic to your site, it also helps in increasing your leads. Leads, as a marketing term, refers to potential contacts – whether an individual or an organization who shows interest on your products or services. Statistics has shown that small businesses that blog get 126% more lead growth than small businesses that don’t. This graph below shows how an increase in Google indexed pages (due to increased website content, e.g. blogs) contributes to an increase in monthly leads. Image Source: HubSpot Do note that companies are able to secure leads through blogs by adopting these practices: Using effective and relatable call-to-actions (CTAs) in the body of your blog post. Providing perks or rewards when signing up for a newsletter or subscribing to a membership. (ex: free guide, discounts etc.) Offering readers exclusive content regarding the blog topic. Giving free trials for a downloadable product. Even if your blog topic doesn’t directly promote your specific brand name, always still find an opportunity to get your site visitor’s contact information as it will help you identify and create your company’s buyer persona, in order to streamline and direct your efforts to the ones that really matters the most. 4) It Helps Increase Conversion Rate As more people are drawn to your site and converted to leads, the higher the probability of increasing your customer base as well. In fact 57% of companies that blog have acquired a customer from their blog, and in the U.S., 61% of their online consumers have made a purchase based on recommendations from a blog. And if these figures does not get you scrambling to your feet and get your blog rolling, then nothing will. The truth of the matter is, in today’s modern times, more and more people are turning to information and contents online to learn more about a product. And as blogs provide links and CTAs with helpful testimonials, recommendations, irresistible offers, free trials, guarantees, and a sense of urgency to boot, the task of ‘saying no’ has become harder and harder than it has ever been. 5) It Shows Your Company’s Credibility and Expertise As a business owner, it is not the number of employees or customers you have or the amount of money that you can invest in your business that makes you an expert or a ‘thought-leader’ in your field, but it is the extent of information and knowledge that you can impart to your consumers. Basically, you have to be aware of the important subject matters that your industry is in, the usual pain points that your potential consumers have and the possible solutions that you can offer them. And this is how blogging comes into play. Blogs will serve as the voice of your company and the medium for which one can show his authority and expertise. And although a lot of work has to be put into it in order to come up with a blog, one cannot deny how this can also benefit your company as it will keep you abreast of the latest trends, news and changes within your industry and therefore will make you stay competitive in your field. Don’t worry about all the efforts you have to put in because blogging comes with a hefty reward. As a matter of fact, statistics show that 60% of consumers feel more positive about a company after reading a custom content on its site and that 81% of U.S. online consumers trust information and advice from blogs. For these reasons small businesses like yourself should consider reputation-building an utmost importance in order to gain the trust and confidence of your potential customers. 6) It Promotes Interaction and Engagement A blog humanizes your brand and your website, and also helps support your social media presence. With something relevant and valuable to post – it helps maintain and even increase your engagement with your followers. At the same time, social media also helps distribute your blog content to the world, widening its reach and visibility, and thus getting more people to visit your website! Blogging is also a great way to keep your customers informed and for them to have a way of interacting with you. It is also a way for you to have a content for your email newsletter and get potential leads to sign up. In fact, among those who use e-mail marketing, companies that blog get twice as much traffic from their email than those who don’t. This is best illustrated by the graph below. Image Source: HubSpot But do not just interact solely with your followers and customers, also try to practice networking and interact with fellow bloggers. You can interact with them by following their social media accounts, commenting on some of their blog posts, and sharing and linking some of their works. This is a good way of getting them to notice you and if you are lucky enough, they might even return the favor and share your blogs to their followers too. Remember, having a social media influencer or a big player share your work is an important factor of having one’s work go viral. 7) It Can Be A Good Marketing Research Tool The common practice applied to every closing of a blog post is to encourage feedbacks and comments from readers regarding the blog topic. This is not just a way to interact with them but also to get valuable insights from them without the need of survey forms or polls. Through blogs, readers can freely express their opinions and provide recommendation which can be very helpful for your business. In addition, you will be able to gauge on what pages that people are viewing the most, what blog topics people read and share the most and which has the most interaction – giving you an idea where your potential customers’ interest lies. Conclusion Blogging will truly work wonders for your small business. Our company continues to benefit from it and so does many others. Start blogging now and reap the rewards that comes with it. Do you see any other advantages of blogging for your business? Let us know by commenting below.